Today, I’m thrilled to welcome Kyle Bergman, founder of Swoveralls, a brand known for its comfortable and stylish overalls.
Kyle has navigated significant challenges and transformations in the past year, rebuilding his team, dealing with profitability issues, and implementing innovative strategies for customer acquisition and retention. We're here to dive into Kyle's journey and the lessons he's learned along the way.
Here’s a glimpse of what you’ll learn:
The challenges faced by Swoveralls over the past few years
Insights from running both a brand and an agency in the current DTC landscape
Rebuilding the team from scratch in 2022
Achieving 30% year-over-year growth: Key changes and strategies implemented
Customer acquisition and retention strategies: What’s working and the top channels used
Retention strategies
Balancing optimization for customer happiness with sustainable practices and cost management
Future plans for Swoveralls
Resources mentioned in this episode:
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This episode is brought to you by BSR Digital.
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