The Art of Storytelling in Business

In this episode of The DTC Insider podcast, Brian Roisentul sat down with Mallory Ottariano, founder of Youer.

Mallory Ottariano launched her brand on Etsy in 2012 as a side hustle. Before she knew it, it was matching her full-time income, and she decided to go all in.

Fast forward, and she’s built a 7-figure clothing brand without paid ads (until recently).

How did she do it? Let’s find out!

Here’s a glimpse of what you’ll learn:

• The importance of community engagement in building a brand.

• How storytelling helps create deeper connections with customers.

• Using events to drive word-of-mouth marketing and brand loyalty.

• The strategic transition from organic growth to paid advertising.

• Effective inventory management as a key factor in scaling.

• The impact of a resale market on customer loyalty and sustainability.

• Challenges and opportunities of manufacturing in the US.

• The role of detailed tech packs in ensuring smooth production.

• Educating customers on pricing to address cost concerns.

• The power of authenticity in strengthening brand relationships.
  

Resources mentioned in this episode:

• BSR Digital

• Subscribe to The DTC Insider weekly newsletter

• Brian Roisentul on LinkedIn

• Mallory Ottariano on LinkedIn

• Mallory Ottariano on Instagram

• Youer website

• In the Company of Women (book)

  
  

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.