In this episode of The DTC Insider, I sit down with Caleb Ulffers, Co-Founder & CEO of Haven Athletic. Haven Athletic has redefined the gym bag, creating organized bags tailored to high-performance and professional athletes.
With over $4 million in sales and collaborations with hundreds of top athletes, Caleb and his team are carving out a unique niche in the market.
In our conversation, Caleb shares the journey of starting Haven Athletic, the lessons learned from his previous ventures, and the process behind reinventing the gym bag. We also dive into the company’s approach to leveraging athletes and influencers, their acquisition strategies, and what’s next for Haven Athletic. If you’re interested in product innovation, building a brand from the ground up, or simply curious about the entrepreneurial journey, this episode is for you.
Here’s a glimpse of what you’ll learn:
The Founding Story
Reinventing the Gym Bag
Exiting a SaaS and a Services Company
Entrepreneurial Insights
Creating companies from “crazy ideas” and what the next one could be
The process of figuring out how to design the bag
Leveraging athletes and influencers for promotion
Acquisition Strategies
Why Retention is not a primary focus for them
What’s Next for Haven Athletic
Resources mentioned in this episode:
Sponsor for this episode:
This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
To learn more about BSR Digital, visit their website or book a call here.
Comentarios