Today, Brian Roisentul sits down with Yug Varma, founder of Phyla, a company that's revolutionizing the acne treatment industry with cutting-edge technology and innovative solutions.
Yug has recently celebrated major milestones, including a partnership with the renowned Japanese skincare brand Shiseido. Additionally, Phyla's groundbreaking acne treatment patent has been granted, marking a significant achievement in their journey.
We're here to dive deep into his journey, the challenges of operating in a crowded market, and the strategies that set Phyla apart.
Here’s a glimpse of what you’ll learn:
Yug's Background
Partnering with Shiseido
Obtaining Patents for Acne Treatment Technology
Overcoming Higher Customer Acquisition Costs
The Importance of Customer Activation in Skincare
Retention Strategies and The Role of Customer Education
What He Would Do Differently If He Had to Start Phyla From Scratch
Resources mentioned in this episode:
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