Overcoming Challenges in Product Development

In this episode of The DTC Insider podcast, Brian Roisentul sat down with Paola Shah, founder of Tucketts.

When Paola Shah moved from London to the U.S., she found herself in a new place with no network. A friend asked for help researching a Pilates studio, and part of that research focused on socks—specifically, grip socks that were required for class.

But none of them felt quite right. So, Paola spent three years developing a new kind of sock—one that provides grip and absorbs sweat while maintaining a full sensory connection to the floor. That idea turned into a patented product and a sustainable business that manufactures in Colombia with a strong focus on social and environmental impact.

In this episode, we talk about her journey from market research to manufacturing, how she became part of the 1.9% of women-owned businesses to cross $1M in revenue, and the challenges of staying profitable as costs rise.

Here’s a glimpse of what you’ll learn:

• The evolution of Tucketts from concept to market over three years.

• The importance of validating product-market fit before launching.

• How cultural influences shape product design and branding.

• The impact of sustainable manufacturing on communities and the environment.

• The role of patents in protecting innovative product designs.

• How organic influencer marketing drives authentic brand growth.

• Overcoming manufacturing challenges through perseverance and problem-solving.

• Effective communication with manufacturers for better product outcomes.

• The power of user-generated content over traditional influencer promotions.

• Enhancing workouts through barefoot training and improved foot sensation.
  

Resources mentioned in this episode:

• BSR Digital

• Subscribe to The DTC Insider weekly newsletter

• Brian Roisentul on LinkedIn

• Paola Shah on LinkedIn

• Tucketts website

• Playground (book)

  
  

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.