In this episode of The DTC Insider, I’m thrilled to welcome William Gasner, a serial entrepreneur with six ventures under his belt and a proven track record as a seven-figure eCommerce seller.
He’s also the co-founder and CMO of Stack Influence, a top micro-influencer marketing platform designed specifically for DTC eCommerce brands. William has been featured in major publications like Forbes, Business Insider, and Wired, where he shares his expertise on the influencer industry and Amazon marketing.
Here’s a glimpse of what you’ll learn:
Getting Started: Influencer marketing for new brands
Most common deal structures between brands and influencers
Celebrities vs. micro-influencers: Which is right for your brand?
Biggest challenges in using micro-influencers and how to overcome them
Leveraging influencer marketing for success on Amazon, Walmart, and Target
Choosing between smaller and bigger influencers: Key factors to consider
Scaling influencer campaigns: Effective ways to grow and adapt strategies
Why big brands use micro-influencer platforms like Stack Influence
The future of micro-influencers in DTC marketing
Resources mentioned in this episode:
Sponsor for this episode:
This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
To learn more about BSR Digital, visit their website or book a call here.