How Brand Authenticity Fuels Influencer Content

Today, I’m thrilled to welcome Charisse & Vicky Pasche, co-founders of Dapper Boi. Dapper Boi is an all-gender, size-inclusive clothing brand with a mission to inspire people to find confidence in their authenticity through clothing.

Here’s a glimpse of what you’ll learn:

• Achieving the $1 Million Milestone as a Women-Owned Business.

• The Impact of Shark Tank and CBS Mornings Appearances on Brand Growth.

• Acquisition Strategies: Channels, What’s Working, and Challenges.

• Tailoring Funnels for Each Persona.

• Building a Loyal Customer Base: Insights Behind a 30% Retention Rate.

• Their Content Creation Process

• The Role of 3D Style Mate in Customer Engagement.

• Overcoming Fundraising Challenges and Finding the Right Investors.

• Balancing Personal and Professional Lives as Co-Founders and Life Partners.
  

Resources mentioned in this episode:

• BSR Digital

• Subscribe to The DTC Insider weekly newsletter

• Brian Roisentul on LinkedIn

• Charisse Pasche on LinkedIn

• Vicky Pasche on LinkedIn

• Dapper Boi's website

• Meet The Pasches on Instagram

• 10x Is Easier Than 2x (book)

• Lunch with Lucy (book)
  

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.