Finding the Right Brand Identity

In this episode, I’m joined by Bob Verlaat, Co-Founder of Hears and Dore and Rose.

Bob shares his journey of building two successful brands and the valuable lessons he learned along the way. We discuss how he applied key insights from Dore and Rose to launch Hears, the importance of finding the right brand identity, and how both companies stand out in a competitive market.

Here’s a glimpse of what you’ll learn:

• Applying Key Lessons from Dore and Rose to Starting Hears

• Finding the Right Brand Identity for Dore and Rose: The Journey and Its Importance

• Standing Out in a Competitive Market

• Acquisition & Retention Strategies: Entertaining Through Creatives and Channel Focus

• The Impact of a Great Product on Business Success

• Biggest Growth Levers: Brand Partnerships and Licensing

• Metrics and Company Areas of Obsession: How They Evolved Over Time

• What’s Next for Hears and Dore and Rose?
  

Resources mentioned in this episode:

• BSR Digital

• Subscribe to The DTC Insider weekly newsletter

• Brian Roisentul on LinkedIn

• Bob Verlaat on LinkedIn

• Dore and Rose website

• Hears website

• Think and Grow Rich (book)

• Never Split the Difference (book)

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.